Behind the Science
Sarah Alexander Rothschild
Sarah Alexander Rothschild is a Partner at Acsel Health, bringing actionable strategic leadership to her clients in new product commercialization, BD&L, marketing, and market access. Sarah has deep expertise in multiple therapeutic areas including rare diseases, neurology, immunology, oncology, and cardiovascular conditions.
Market Access US Access Launch Strategy
Business Needs To prepare for a new product launch in a highly competitive specialty category, our client sought to develop a robust pricing and contracting strategy, as well as a compelling payer value proposition. The priorities for a successful US launch in this category were clear: ensure adequate payer coverage and timely patient access while preserving asset value. The client’s portfolio focus necessitated recommendation development in the context of lifecycle management and franchise planning.